In another recent acquisition, Google, Inc. (NASDAQ: GOOG) has added the radio advertising services company, dMarc Broadcasting, to its portfolio for USD102 million in cash.

According to the media release, dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements. The company serves thousands of stations across all US markets and formats.

The dMarc platform will be integrated into AdWords, which Google’s Tim Armstrong, vice president of Advertising Sales claims “will bring new ad dollars and accountability to radio”.

Is Arbitron (NYSE: ARB) next? With annual revenues of USD310.0 million for the year ended December 31, 2005, this would be a not insubstantial play.

The next question for the future of personal media is, with real traction in terrestrial radio, how long before we can expect a Google AdWords podcast advertising play, where measurement is inherently simplified compared to terrestrial?

Motorola, Inc. (NYSE: MOT) today announced the rollout of its converged subscription radio service for cellular handsets, iRadio, at the 2006 International CES in Las Vegas.

The service is currently being trialled in Los Angeles, Washington DC and San Diego. Subscription fees are expected to be around USD7 per month

Enormous feature set, free to use, add a small javascript (6 lines) to your pages that you want tracked.

http://www.google.com/analytics/

(via Seth’s Blog)

From the propaganda:

Nov 9-11 at the Fairmont San Jose. Parks Associates’ Fall Focus: Making Media Meaningful is a must-attend for marketing and strategy executives focused on media personalization and meaningful content delivery.

Keynotes from TiVo and Yahoo!.