Auto Insurance (or car insurance, motor insurance) shields the insured against losses involving the use of automobiles. An auto insurance policy can be purchased for cars, trucks and other vehicles. The reason why automobile insurance has become distinctive in its nature, can be simply stated by the fact that a victim might start paying much higher premiums for acquiring a costly claim but he or his family might still need to pay with their lives someday.

http://www.xeal.com/1000

1: Open up your web browser and go to your web site and answer the following questions.

Q: Does your web site compel you to take an action?

Q: Are you immediately inspired, within 10 seconds or less, to enter into a defined and strategically thought-out selling process?

Q: Does your web site answer “What’s in it for me?” to the person who is visiting your site?

If you answered NO to any of the above questions, then please keep reading.

2: When a person finds your site through a search engine listing or a paid search engine advertisement, it’s most likely that they’re clicking to your site to answer a question within a conversation going on in their head.

Q: Does the “landing page” that the person enters on answer their question in 10 seconds or less? Or at least allude to the fact that you have the answer they seek?

Q: Are they encouraged to take an action (sign up to a mailing list, download a special report, send you their information, forward something to a friend etc…) within 10 seconds or less?

Q: Does your site actually work to create leads and sales for you, or is it simply an online brochure?

If you answered NO to any or all of these questions, then you definitely need to keep reading.

“Online Brochures” are a thing of the past. It was fine in 1997 to say to every business “if you don’t have a presence online, then you’re going to lose out.” But today in 2007 it’s more important now than ever before to have a web site that actually works to create a steady stream of leads and sales for you.

Your web site should be a consistent source of online leads. The era of finding what you need in the phone book is over. Today it’s all about instant information and instant help to overcome people’s problems. And likewise, if you’re not capturing leads and creating sales from the Internet, I guarantee you that someone else is.

At Xeal we have developed a formula that we call “The Four ACES.” It stands for “Attract, Capture, Educate and Sell.” Your web site should be doing all of these functions, every day, 24 hours a day.

All too often we focus all of our efforts on driving traffic to our site, without first realizing that the site must be designed to CONVERT casual traffic into targeted leads and of course qualified sales.

How do you convert? Well first your site must be designed with a purpose to convert casual readers into hot targeted leads. This is done by offering opportunities for people to take an action. The simplest and quickest way to get someone into the buying process is to simply invite them in. You must inspire them to take a small step, so they are more likely to take larger steps.

Some businessse offer a special report, a newsletter, a set of tips, or some other type of compelling information to inspire people to sign up to a lead list. Some of the most creative offers include audio podcast, special access to online videos, powerful software, and special member’s only forums.

This is a good strategy, but it’s not the only strategy. Other businesses rely on viral marketing to build up so much momentum that the potential customers find their way to your business without contact capture forms and special offers.

This is much more difficult, but it can be rewarding. This strategy can include many of the above information pieces without registration requirements. However, with this strategy you should provide the tools and opportunities to give your visitors the ability to share that information to as many of the visitor’s friends and colleagues as possible. Likewise you can combine the two strategies to appeal to all types of visitors to your site.

SIX ESSENTIAL ASSETS YOUR WEB SITE REQUIRES

At Xeal Precision Marketing we recommend that every site include the following:

1: Call to Action: A prominent call-to-action form can be used to encourage people to sign up to newsletters, special report or some other high quality information that they may not be able to get otherwise. Remember, people don’t always buy or contact you the very first time they visit your site. Allowing them to subscribe to a mailing list gives you their permission to follow up with them. Your site should offer multiple opportunities to join one or more mailing list.

You should also encourage them to call you, contact you through a form, ask questions, participate in forums, or any other type of interaction that is possible. Your visitors are people who have real problems that they want to solve, and you should give them that opportunity to let them discuss those issues with you as much as possible.

2: Contact information: We advise our clients to give complete contact information on every single page of the site. At Xeal.com every page has a toll-free number in the upper right corner and our full complete address and phone number in the text footer. Showing that you are available to be contacted and that you have a real business address adds credibility to your website and your business.

3: Testimonials: Testimonials are so powerful. You can tell people all day long that you’re the best in your business. But they’ve heard the same line from each and every one of your competitors. Text based testimonials add credibility and those are great. However, audio and video testimonials create a more human element that allows the potential customer to identify with your clientele. This naturally gives your potential client the feeling that if you can help someone that they can identify with, then you obviously must be able to help them too.

TIP: A testimonials page is nice, but to really experience the power of testimonials. Lace them throughout your site, especially on ad-copy and check-out pages.

4: Disclosures: We recommend that your web site include appropriate disclosures and privacy policies. This is especially true if you have testimonials. Let’s face it. Some people love to threaten lawsuits, even when you have done nothing wrong.

For instance, we have two clients who sell the exact same products, they advertise on the exact same web sites. They market the same, they have the same types of web sites and both were designed by Xeal. One company made about a million in sales last year and the other made a fraction of that amount. What made the difference? The staff at one business has a business strategy that includes calling and emailing all leads within 30 minutes or less. The other business has a more hands-off approach. Can the second business expect to achieve the same results? Some things are simply outside of your control.

Just because you have some testimonials that are exceptional, doesn’t mean that everybody will experience the same results, and these days you simply have to remind people of that.

Consult an attorney about what disclosures are appropriate and if possible sign up for a Pre-Paid Legal business account. Likewise a privacy policy lets people know what they can and can not expect how you will handle their personal information.

5: Purpose: Ultimately it comes down to purpose. What is the purpose of your site? Why does it exist? What are the goals to obtain that purpose and are you meeting those goals? Each site should have a primary and secondary objective. If you have more than two objectives you should consider creating additional sites that each has a well-defined purpose.

Web sites that have too many options often leave the visitors not knowing what to do next, and they simply take no action and back out of the site. It should be painfully obvious what to do next and where to go next on your website. Yes, they can walk through the museum and wander around if they want, but you should have an obvious tour that is available to them.

6: Multiple Sources of Traffic: Are you relying on one source of incoming traffic to feed those goals or have you diversified the sources of traffic? Can you achieve the goals and purpose of your site if the primary source of traffic fails? What will you do if that source changes?

At Xeal Precision Marketing, we offer much more than just “web design.” Xeal Precision Marketing offers over 10 years of Internet Marketing experience through all of our services. Whether you need consulting or a web site makeover, Xeal Precision Marketing has the solutions that you need to create leads and sales online.

If you have answered no to any of the above questions, or if you’ve found that your site is lacking the six essential assets to your web site, then I want to encourage you to contact us immediately at 1-866-XEAL-WEB.

You can also enter to win a FREE SmartExpress Website Design Makeover at http://www.Xeal.com/1000/ - Note: You must have a current website to take advantage of this offer. If you don’t have a web site, please feel free to call 1-866-932-5932 to discuss your options.

Many consumers are finding they can drive down the cost of car insurance-and the time it takes to select the right policy-by contacting an independent insurance agent or broker.

Nun ist auch das bargeldlose Spenden im Opferstock möglich. So können Gläubige in der Kirche des Klosters Schäftlarn in Oberbayern unabhängig vom Inhalt ihrer Geldbörse in beliebiger Höhe spenden….

Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad. Google is testing a new advertising system that allows businesses to advertise on a cost per action basis.

Do you know what insurance Fraud is?
This seems like a silly question, most of us should know what the word Fraud means–after all it was one of the basic skills we learned way back in grade school. Only at that time we called it cheating, or lying.

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Every business needs to know how it is doing. Webmasters have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is top ten list. Click here.

If you believe that you can do something, you often miraculously get some other
world ability to do it even if you have never done it before. And if you fall down in your attempt, if you believe that the slip up was nothing more than a delay instead of a denial, then you will get back up and keep going. Read it here.

Jason Lee Miller is a staff writer for WebProNews covering technology
and business and in this Articles he recommends 20 easy tips to create a great web copy. Learn them here.