Social Marketing in the News

Oil Company Boosts Anti-malaria Campaign in < ?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Cameroon

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Cameroon Oil Transportation Company (COTCO) has decided to give a subsidy of 175 million FCFA to help lower the cost of insecticide-treated mosquito nets… COTCO proposed the project for the promotion and distribution of insecticide-treated mosquito nets and its kit all over Cameroon, which [is] funded by the Exxon Mobil Foundation. The Cameroonian Social Marketing Association (ACMS) is the project`s executing agency.   …Cameroon`s ACMS, which was created in 1989, is engaged in the prevention of malaria and HIV/AIDS, family planning and in fighting diarrhoeic and water-borne diseases.

UNESCO-funded ‘Shahi Qila Week’ Begins on January 22

A five-day ‘Shahi Qila Week’ funded by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) is scheduled at Lahore Fort [Pakistan] from January 22 to January 26, Punjab Archaeology Department (PAD) sources told Daily Times on Monday.

The cultural mega-event aims to impart awareness about the World Heritage site and is the first of its kind organised by the PAD.

The details of the event were worked out in a meeting held at PAD’s office on Monday, in which Cultural Officer Farhat Gul represented UNESCO…The meeting discussed various aspects of social marketing and promotion of archaeological sites and was informed that PAD Director General Oriya Jan Maqbool took the initiative.

Town Unveils Conservation Resource Library

The Town of Cochrane [Alberta, Canada] unveiled the first Conservation Resource Library Tuesday, located in a section of the Nan Boothby Memorial Library.

“The primary purpose of creating and maintaining the Conservation Resource Library is to provide Cochrane residents with greater access to resources about how to be better stewards of our environment,” said Lisa Fox, Water Conservation Coordinator for the Town.

The library is part of the community-based social marketing strategy the Conservation Team is focusing on.

“It includes face to face marketing, which was the door-knocking, broad-base marketing, which we do through the newspapers and releases, and hands-on, the library,” Fox said.

More News and Commentary is posted at On Social Marketing and Social Change.

Recent notes include: Social Marketing and the Policy Maker Audience; The Red Herring of Self Esteem?; and Fast Company’s 2006 Social Capitalist Award Winners.