One of my favorite ezines is Bob Burg’s “Winning Without Intimidation.” Some time ago, I noticed that Bob’s subscription and unsubscription feature was handled by Aweber and I decided to investigate.

Bob Burg is very much into doing the right thing and sure enough, I soon found out why he was using Aweber. Aweber will not allow the owner of an ezine or anyone else for that matter to sign up a new subscriber without first checking with that subscriber by email to verify that this subscriber actually wants to subscribe. I wish more companies did that. I can’t begin to tell you how many times I have received a “Thank You For Subscribing” email from some place which I have never visited.

Anyway, one of the things that I discovered while investigating Aweber’s services is that they have a really neat autoresponder system that allows a business owner to create a series of responses which are sent out on a scheduled basis. If you are away from your computer when a request comes in, the scheduled response system still makes certain that the request is quickly addressed.

Part of what’s neat about Aweber’s service is that it can be customised to work with the visitor’s actions, so that if a visitor’s requests are typical, much of the response work can be handled automatically. Of course, if your inquirer makes an atypical request you still have to handle the response yourself.

( Disclosure: After checking out Aweber’s information, I decided to sign up for their affiliate program, so if you select one of the links from this article, you will be listed as being referred by me.)